Three principal solutions for creating web event attendance

Nothing compares to face-to-face interaction – being in-person to maximize engagement with your customers, clients, and investors is certainly ideal – but when that is not possible, there are other ways to achieve your business goals. These tactics will help you engage those who aren’t at your event in-person with great technology available, bringing necessary content to anyone, anywhere in the world, in a variety of new ways.

With more globalization, growing world-wide workforces, and travel limitations due to health outbreaks or other unforeseeable causes, now is the time to embrace technologies that, when mixed with BIG creative ideas, can bring together in-person and remote participants with powerful results.

Here are three main options for involving remote attendees

1. Pre-recorded video

Pre-recorded video can enable you to develop content ahead of time and allows you to add animations and special effects in post-production. Pre-recorded video is often shorter, punchier, and more to the point. Therefore, consider using an agency to help take content and disseminate it into bespoke 1-3 minute videos with punctuated statements, visual references, AV effects, and possibly even subtitles to engage your audience. This is a great way to bring your presenters to the audience, when they are unable to be there live.

2. Live broadcast to the audience

A live broadcast to your invited audience can be a mix of presentations, panel sessions, and fireside chats. It can even involve live audience participation for better engagement and interaction with your customers and clients. There are many suppliers and platforms that can be used for a live broadcast, and the right solution should align with your objective and budget. Some are more accessible and better than others, and many allow opportunities for real-time networking or sponsor engagement.

3. Video Conferences

Video conferences are more interactive than live broadcasts, and can involve multiple locations communicating in a variety of formats. They tend to be multi-party conversations in which everyone can see everyone else’s video feed and screens, and are more of a dialogue than a one-way broadcast.